Consumer behavior cb lecture 1 free download as powerpoint presentation. Consumer behaviour emerged in the 1940s and 50s as a distinct subdiscipline in the marketing area. Industrial buyer behaviour, industrial buyer behaviour process. Motivation is the driving force within individuals that impels them to action. It is a psychological feelings when a consumer consumes a commodity shehe gets some benefits in the form of satisfaction which referred as utility. Generation y is the subculture that watches the least amount of television and therefore are not expose to as many commercials as other groups. Consumer behaviour can be defined as the decision making process and physical activity involved acquiring, evaluating, using and disposing of goods and services. Utility may be defined as the power of commodity or services which satisfies the human wants. The concept of consumer surplus is related to our daily life expenses. Share this article with other students who are searching for organizational behaviour mba lecture notes pdf. Lecture notes, consumer behavior textbook mkt 3230 studocu.
Ivan pavlov, a famous psychologist, devised this consumer behaviour model and the model is named after him. Scribd is the worlds largest social reading and publishing site. Lecture notes full notes on consumer behaviour perspectives. Develop a short questionnaire designs to measure the information. Consumer behaviour is very complex because each consumer has different mind and attitude towards purchase, consumption and disposal of product solomon, 2009. Concept based notes consumer behavior and marketing. Reflects totality of consumers decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by human decisionmaking units over time. Return to contents list go to chapter 1 notes go to chapter 2 notes go to chapter 3 notes go to chapter 6 notes go to chapter 9 notes go to chapter 8 notes go to. English about consumer behaviour check out the full details about the consumer behaviour in pdf format.
The book is selfexplanatory and adopts the teach yourself style. Models of consumer behavior as the buying process is very important in marketing, it would be ideal to have a complete idea on buyer behavior model. Candidates who are pursuing in class 12 are advised to revise the notes from this post. We must assume that the company has adopted the marketing concept and are consumer oriented. Consumer behavior cblecture 1 consumer behaviour behavior. Law of diminishing marginal utility dmu, assumptions of law of dmu, relationship between totally utility and marginal utility. Indifference curves 510 slope of indifference curves. Oct 22, 2018 ncert solutions class 12 economics theory of consumer behaviour class 12 economics book solutions are available in pdf format for free download. Human wants are unlimited and they are of different intensity. Understanding consumer buying behavior offers consumers greater satisfaction utility. Organisational behaviour is an academic discipline concerned with describing, understanding, predicting and controlling human behaviour in an organizational environment. Lecture notes principles of microeconomics economics.
Understanding consumer behavior will assist business entities to be more practical at selling, designing, development of products or services, and every other different initiative that impacts their customers. In some situations, consumers do have clear and strong preferences for particular product or service characteristics. So, go ahead and check the important notes for class 12 economics. Why it is important to study consumer behavior from marketers viewpoint. Marginal rate of consumer substitution mrcs absolute slope of the indifference curve may be different at every point along the curve.
The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. Theory of consumer choice lecture notes economics 1. It will be available in both book and notes format. Consumer behavior i about the tutorial consumer behavior is about the approach of how people buy and the use merchandise and services. Consumer behaviour can be defined as the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs leon g. You need a premium account to see the full document. The lecture notes are from one of the discussion sections for the course.
Consumer behavior reflects the totality of consumers decisions with respect to the acquisition, consumption and disposition of goods, services, activities. A model is an attempt to diagram the elements and relationship among the. Understanding consumer behavior is a vital aspect of marketing. Role of research in understanding consumer behaviour. Weve provided mba organizational behaviour notes pdf. Consumer behaviour consumer behavior is the study of when, why, how and where people do or do not buy a product. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Assuming that the individual cannot sell the sixth hamburger, he or she would not want it even for free.
Schiffman and leslie lazar kanuk, consumer behaviour 2007. Buyer behavior as problem solving consumer behavior refers to buyers who are purchasing for personal, family, or group use. Dec 24, 2019 candidates who are pursuing in class 12 are advised to revise the notes from this post. The subtopics for each lecture are related to the chapters in the textbook. The concept of consumer surplus was introduced by a. This document is highly rated by class 12 students and has been viewed 2432 times. Why do you think an individual does not buy a product. In marketing process, there is a need to understand why customer or buyer purchases goods and services. Consumer behaviour 14mbamm301 consumer behavior subject code.
Notes of consumerbehaviour consumer behaviour marketing. Free case studies in consumer behaviour free essays. Cardinal utility analysisapproach concept of utility. Organisational behaviour 3 preface i am glad to present this book, especially designed to serve the needs of the students. Notes matter who we are urban or rural, male or female, young. The best app for cbse students now provides accounting for partnership firms fundamentals class 12 notes latest chapter wise notes for quick preparation of cbse board exams and school based annual examinations. These ncert book chapter wise questions and answers are very helpful for cbse board exam. Lecture notes consumer behaviour chapter 15 mktg 406. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand.
Consumers equilibrium notes microeconomics cbse class. Consumer behavior can be thought of as the combination ofefforts and results. Consumer behavior marketing is so much more than creating a catchy phrase or a jingle people will sing for days. In other words, consumer behavior is the study of how the consumers, make purchase decisions and what are the. Schiffman, 97802544368, available at book depository with free delivery worldwide save up to 90% on textbooks consumer behavior 10th edition pdf schiffman book hut, consumer behavior 10th edition pdf schiffman is a.
The difference in consumer behaviour is due to individual factors such as nature of the consumer s life style, culture, etc. She is a key member of a team exploring how technology can be. These lecture notes were prepared by xingze wang, yinghsuan lin, and frederick jao specifically for mit opencourseware. Ten consumer behaviour models short notes bbamantra. The consumer behavior is the observational activity conducted to study the behavior of the consumers in the marketplace from the time they enter the market and initiate the buying decision till the final purchase is made. Cbse notes class 12 business studies theory of consumer. Consumer behavior is the study of how people make decisions about what they buy, want, need, or. Unit i consumer behaviour introduction to customer behavior definition as a consumer we are all unique and this uniqueness is reflected in the consumption pattern and the process of purchase. School of distance education consumer behaviour page 7 3. Consumers equilibrium notes microeconomics cbse class 11th.
Personality affects the way consumers search for information about products. Unit v the global consumer behaviour and online buying behaviour consumer buying habits and perceptions of emerging nonstore choices research and applications of consumer responses to direct. Consumer behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. She is a key member of a team exploring how technology can be used to enhance the student learning experience. The distinction between cardinal and ordinal utility is important because a theory. Understanding the theories and concepts of consumer behaviour helps to market the product or services successfully. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer s emotional, mental and behavioural responses that precede or follow these activities. Lecture notes, lecture all noter til mikrookonomi lecture notes marketing audit forhandsvisning af tekst perspectives on consumer behaviour important, this is what we went through in the two lectures several perspectives on consumer behaviour can be considered how we analysis consumer behaviour. Consumer behaviour is the study of individuals, groups, or organisations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Public service initiatives have to be based on an understanding of consumer behaviour canadas largest advertiser is the federal government most government initiatives e. Reflects totality of consumer s decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by.
Ncert solutions class 12 economics theory of consumer behaviour. For understanding consumer behaviour, implementation of consumer. Given money income and price of commodities, consumer plans spending income so as to attain the highest possible satisfaction or utility. Chapter 3 consumer preferences and choice 61 4 this is like producing a given output with fewer or cheaper inputs, or achieving the same medical result such as control of high blood pressure with less or weaker medication. In short, consumer behaviour helps formulate production policy. Unit i consumer behavior q 1 what is consumer behavior. The book has been written keeping in mind the general weakness in understanding the fundamental concepts of the topics. Notes for cbse class 11th chapter 2 consumer s equilibrium. It basically depends on the psychology of the consumer. Consumer equilibrium cbse notes for class 12 micro.
It is important to note that this chapter will provide an overview of consumer behaviour theory and that an internet perspective on consumer behaviour, and more specifically consumer decisionmaking, will be provided in chapter 4. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. The study of consumer behaviour deals with basic questions related to buying such as. Return to contents list types of consumer buying behavior types of consumer buying behavior are determined by. Moreover, studying consumer behaviour helps in many aspects. Cbse class 12 micro economics revision notes chapter 2. Consumer behaviour refers to the behaviour that consumer display in searching, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their. The means at the disposal of a man are not only scarce but they have alternative uses. Consumer behavior is about the approach of how people buy and the use merchandise. The study of consumer behaviour makes us aware of the subtle influences that persuade us to use the product or services of our choices we do. Consumer behaviour models have been developed to substantiate the various factors that influence consumer behavior and their decision making process. Selected consumer behaviour roles role description. Hauser in a classic paper on the managerial significance of behavioral decision theory, itamar simonson 1993, p.
The difference in consumer behaviour is due to individual factors such as nature of the consumers life style, culture, etc. For more information about the mba organizational behaviour notes, visit our website and you. In this manner, market segmentation and marketing concept paved the way for the application of consumer behaviour principles to marketing strategy. Understanding consumer behavior will assist business entities to be more.
Behaviour occurs either for the individual, or in the context of a group. Chapter 2 theory of consumer behaviour, class 12, microeconomics class 12 notes edurev is made by best teachers of class 12. Facilitates estimation of market demand for product market demand is summation of individual demand theory. With the help of notes, candidates can plan their strategy for particular weaker section of the subject and study hard.
Mba organizational behaviour notes pdf organizational behaviour is the study of human behaviour in the workplace, the interaction between people and the organization, and the organization itself. As a result of scarcity of recourses, the consumer cannot satisfy all his wants. This section provides lecture notes from the course. If youre looking for a free download links of consumer behavior pdf, epub, docx and torrent then this site is not for you. Jun 04, 2019 consumer equilibrium cbse notes for class 12 micro economics cbse notescbse notes micro economicsncert solutions micro economics introduction this chapter consists of a detailed account of concepts of utility, law of diminishing marginal utility, budget line, budget constraint, monotonic preferences, indifference curve, consumer equilibrium in cardinal single and several commodities and. Motivation is the activation or energization of goaloriented behavior.
Pondicherry university a central university directorate of distance education. This helps reduce cognitive dissonance when a marketer can answer any concerns of a new consumer. Factors influencing affecting consumer behaviour importance and definition of consumer behaviour consumer decision making process, behavior research, behaviour model, guerilla marketing, consumer buying behavior, market segmentation, consumer buying behaviour, strategic marketing, advertising slogans buyer behaviour,perception, notes from philip kotler. For any two bundles of goods a and b which are identical the consumer will consider a to be at least as good as b a is weakly preferred to b. Consumer behaviour notes whenever consumer behaviour occurs in the context of a multiperson household, several different tasks or roles as mentioned in the table below may be performed in acquiring and consuming a product or service. Apr 18, 2016 theory of consumer choice lecture notes economics 1.
Cbse class 12 micro economics chapter 2 theory of consumer. Ans the term consumer refers to an individual who buys goods and services for personal use. Mba organizational behaviour notes pdf download 1st sem. Current literature associated with industrial buyer behaviour that has tended to focus on modelling and mapping the industrial buyer behaviour parkinsson and baker, 1986.
To register online tuitions on to clear your doubts. Pdf this paper explores the role of consumer behavior in present. Consumer behaviour lecture notes amazon web services. Notes of consumerbehaviour free ebook download as pdf file.